The world is a small village due to the technological revolution, especially when we speak about the internet. It created a significant opportunity for businesses to get worldwide audiences instead of only local ones. Now companies can go global only through a good strategy, localization, and translation, while in the past, things were too complicated, and companies had fewer opportunities.
The translation is essential to go global. It would help if you considered that even though the world is small, there are many different countries and cultures around, which means what is understandable and clear in this country can not be in another. Moreover, you can find a country with 121 languages if you take India as an example. In each country, you need to know the exact niche and region you are targeting that will lead to the success of your business.
As you are dealing with the global market, human translation online is the best choice for you because even with this technological revolution, machines still can not think and feel like a human. Also, you have to know that there are different types of translation, such as human translation, machine translation, and the free one, which is part of machine translation. And here are ten reasons to use human translation while going global.
- High-quality of translation
When we speak about human translators, we are sure that they have done many translations of different documents and worked on many projects in various niches. And the more they work, the more their results are stunning and accurate. While machine translation is based on algorithms which means they do the essential translation of each word, that does not give it a chance to master the job as humans can.
- Guaranteed Accuracy
Investing in a human translation service will guarantee the best quality work and increase accuracy. This is critical in any translation, especially when we speak about a business with end-users that will read your content.
- Field expertise
A well-translated document means that the grammar and the choice of the words to express a meaning were made correctly. This is hard for a machine to handle because it has no expertise. Humans are becoming experts in their field with experience. That’s why if you are working, for example, with legal documents, you need to find an agency with relevant expertise where linguists can translate all the specific terms and notions flawlessly.
- Creativity preservance
As we all know, our languages are different, and we like to use other stylistic devices that make our speech more eloquent. Thus, to create a document or a correct translation, linguists put a lot of effort and preserve their style while ensuring the right message is delivered to the audience. And this is not possible for machine translation. Making the documents look original is essential; the human brain perfectly does this.
- Languestic intelligence
Here comes the linguistic intelligence of humans. Many translators know that each language has some words that can not be found in another language, and it is challenging for a machine to give a correct similar meaning to that. They can shockingly do this because, as professionals, they can guess and feel the sense to find the best alternative in another language.
- Language varieties understanding
Communication is always the best way to achieve more significant results. Human translators will work hard to understand what they are translating and use their critical thinking to apply this knowledge to another language. They can do a magical job of getting the best translations. You can leave some context for the translator to make the task easier or stay in touch with them in case of difficulties.
- Cultural sensitivity
It is essential to speak to your customers in their language as most internet users prefer to shop and read websites that use their mother tongue, which means you are obliged to respect their cultural sensitivity. To do this, you must count on professional online translation services where the translators are native speakers. It will be much more helpful because they already know your target culture. It will empower your business and create trust and a bond between your business and the final audience.
- The quality-price
A machine translation is cheaper if you compare it with the human one. But this is tricking because the translation will never be accurate when you think of a machine. At the same time, you know that when a human does the job, you are sure that the translation is done correctly. And this is money-saving. If there is a mistake in translation, it can cost you more than you imagine. The shutdown of the business can be possible because the final audience will not tolerate non-respect for their culture.
- Human factor
Humans put their efforts into giving you the result you wait for them, so they take each phrase and paragraph seriously to deliver the correct meaning, unlike the machine. Sometimes it translates without purpose, which is a big problem, especially if you don’t proofread it later.
- Good backup
Humans are social and relational creatures. That’s a plus when we speak about professionalism. When they deal with stress and much work, human translators rely on other professionals like them. They know exactly what you expect and need from them, and they can delegate your project or a part of the project to someone who knows better or can help. Of course, the quality of the final work should not be affected.
Final thought
It is clear that the best choice for any business that wants to go global is to choose a human translator who is aware of cultural sensitivity, has relevant experience and expertise, creativity, linguistic intelligence, backup, and can ensure accuracy, and you can rely on. Such cooperation will give you the best results and help you gain trust, and provide customer satisfaction. Never hesitate to put your budget on an accurate translation because that’s what will make you different than other competitors and bring more clients.
